First Weber Group REALTORS®

Buyer Representation and Buyer Agency

Wisconsin Agency Law provides for different types of relationships between buyers and real estate agents:

The Traditional Buying Process

In the “traditional” buying process, where the real estate agent works with a buyer, but without having an agency contract with the buyer, that agent, by law, is working on behalf of the seller/listing brokerage. The agent working with a buyer in that situation, without an agency contract, must still be fair in his/her dealings. However, without an agency contract with the buyer, that agent cannot provide the buyer with certain critical advice, such as giving a professional opinion of price or negotiation strategies.

Buyer Representation

Buyer Representation (Buyer Agency) was created in response to buyers’ desires to have agents work in their best interests, as opposed to the sellers’ best interests. First Weber was one of the first brokerages to embrace buyer agency, and First Weber agents are encouraged to work as Buyer Agents for buyers if at all possible.

Designated Agency

Designated Agency means that a buyer under Buyer Agency with a broker will continue to receive full client services even when dealing with a seller client working with another agent in that same brokerage. First Weber, a full service broker to both buyers and sellers, offers Designated Agency to better serve both buyers and sellers.

The Benefits of Buyer Representation

Service Provided: Buyer Representation Traditional Buying Process
Express a professional opinion of the seller’s asking price, based on a Comparative Market Analysis prepared for you Yes No
Recommend and assist you with negotiation strategies for best price and terms Yes No
Negotiate exclusively on your behalf throughout the transaction Yes No
Critique a seller’s property beyond disclosing defects Yes No
Advise on, write the offer, and draft provisions in your best interests Yes No
Protect your confidentiality Yes Yes
Treat you honestly and fairly Yes Yes
Respond honestly and accurately to questions concerning the property Yes Yes
Provide community data and current market conditions Yes Yes
Present contract proposals in an objective and unbiased manner Yes Yes
Accompany you to the closing and assist you throughout the process Yes Yes
Disclose “adverse material facts” about the property Yes Yes

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